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BOURBON 2006-2007 Advertising Campaign

BOURBON takes on the international scene.

One aim

Reinforce BOURBON’s international image, targeting a specific group of professionals.

One desire

Promote BOURBON’s genuineness and competitive advantage.

One creative idea

Highlight facts rather than promises.

BOURBON confirms its role as a leader by advertising:

  • its existence as a pure player in marine services,
  • its position as leader of modern offshore services,
  • its distinguishing strength,
  • its projects and goals.

Phase 1: teasing

Phase 2: corporate advertising campaign


“Investments” Ad

“Offshore Fleet” Ad

“Recruitment” Ad

“Towage” Ad