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Bourbon > BOURBON 2006-2007 Ads
BOURBON 2006-2007 Advertising Campaign
BOURBON takes on the international scene.
One aim
Reinforce BOURBON’s international image, targeting a specific group of professionals.
One desire
Promote BOURBON’s genuineness and competitive advantage.
One creative idea
Highlight facts rather than promises.
BOURBON confirms its role as a leader by advertising:
- its existence as a pure player in marine services,
- its position as leader of modern offshore services,
- its distinguishing strength,
- its projects and goals.
Phase 1: teasing
Phase 2: corporate advertising campaign

“Investments” Ad

“Offshore Fleet” Ad

“Recruitment” Ad

“Towage” Ad