New identity
Paris, June 15, 2005
Bourbon Group has now fully completed its strategy of focusing on one sole profession: marine services. To reinforce this new positioning, we naturally wish to update our name and image, but without losing sight of our traditions and corporate values. This new look and feel reflects our new alignment as a specialist in marine services. With this restated identity, a new logotype, a signature and a redefi ned iconographic personality, BOURBON presents its new image as an international leader in the maritime field.